New York drops its mask mandate for restaurants and other public places. Senseless aggression continues in Ukraine. To call our modern condition “complex” is obviously a big understatement. But it’s that kind of complexity that makes thoughtful analysis of how we all work in the future more necessary than ever.
Solid analysis abounds in LinkedIn’s latest "Top Voices" series, which highlights
some of the most influential leaders focused on the future of work in the wake of the pandemic. From the article:
Whether you’re trying to find new ways of communicating with a global team or figuring out how to build trust among colleagues you’ve never met in person, these creators are sharing best practices for how both workers and companies can make the transition more manageable.
To be clear, the most important consideration of the transformed workplace is employee well-being. The transition has been hard on everyone. Mechanisms that help people cope, for example, by fostering human connection, should be first on the list.
That said, there are a few key things that can help facilitate a bright future of work. One that we’re focused on is enabling teams to stay aligned in common purpose. It’s hard enough, under ordinary circumstances, for businesses to be sure that they’re building something customers really need, and that everyone across the enterprise gets it. Reduce in-person communication and, no great mystery, you make a hard situation even harder.
Technology is helping. Chase Warrigton, one of LinkedIn’s top voices, calls out in the Harvard Business Review how, for example, collaboration tools like task boards help teams prioritize their work in a way that’s aligned with longer-term goals.
Here’s another side of it: the voices of customers, partners, thought leaders and others – perspectives that can guide businesses to build what the market cares about – live within the recorded content they create. Those companies just need to be able to find and share those insights internally so every employee is aware and aiming toward the same goal.
Let’s say your CMO was on three industry panels, two podcasts, and a webinar last month. And across all of it, the subject of protecting consumer data (for example), came up frequently. Now let’s say that the same issue also came up on no less than eight customer Zooms last quarter.
At that point, it would be pretty safe to say that the issue of protecting consumer data is something that a lot of people care about. And if your business was equipped to address it – from how product is developed to what marketing talks about next – you’d clearly have something worth rallying around.
You just need a way to find and share the insight across your organization.
If you’re interested in learning more about how AI is facilitating the future of work, we’d love to talk to you.Photo by Adomas Aleno on Unsplash